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H&M AW13 Preview

H&M AW13 Preview
09.06.2013
 

Last week I was invited to the preview of H&M AW13 collection, you must have seen some of the pictures i posted on my facebook page and instagram account. 

First of all it was a super cool event organized by super cool girls from H&M Showroom Diana&Ruxi that gathered there a nice crowd of people (always happy to meet &chat with AnaAndra and Jojo) good food, prosecco and some good beats that got us in the mood of trying some of the runway pieces. As you know H&M presented its first catwalk show at Paris Fashion Week where names like Ashley Olsen and Emma Roberts were seen front row and models like Cara Delevigne and Arizona Muse opened the show. The collection is a playful mix of styles that combined dramatic shillouetes with more decorative pieces. 

We know their impressive marketing campaigns and have seen the amazing results each time they have launched a capsule collection in collaboration with high-end designers like: Karl Lagerfeld, Lanvin, Stella McCartney, Versace, Marni, etc. But this one was made exclusively by the H&M team of designers and I have to say that they did a great job! Everything from the design to the fabrics and finishes. A great collection that personally I cant wait to wear this fall. It will hit the H&M stores on the 5th of September!


Here are some pictures from the event and some of the pieces we tried:








































PS: they also launched their first home-line ;)




 
 

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