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Absolut Blank&Beyond

Absolut Blank&Beyond

Just received the official picture from the Absolut Blank&Beyond event, the yearly famous party hosted by Absolut Vodka in a great unconventional location - Academia Romana.

The concept of the event gathers artists that transform a 8 meters high blank Absolute bottle into a piece of art. This year 17 romanian artists worked for several months and created a perfect mixture of painting-digital design-photography-grafitti-illustration and other forms of art and the result was really amaizing. 

Here we are with Mihai Popescu and behind you can see his creation, called Biutiful, as the name of the pub from Old Town, his latest design project!

Another cool and unconventional moment was the launching of the new cocktail called Absolut Greyhound. Two of some of the best known Swedish iconic brands, Absolut&Swedish House Mafia teamed up and made a multi-dimensional cocktail experience. The commercial is absolutly stunning! Not to brag or anything...but damn, swedes are good! :)


As usual 2activePR (Corina&Andreea&their team) did a great job in making this one of the coolest and most expected events of the year!


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